Organizations continue to face the challenge of integrating Design as a competency into strategic, management and operational practices. The value of integration has been proven, yet the barriers to implementation remain. At the same time, Design is extending it's reach to the Enterprise as a playing field.

Over the course of three days, we will discover the intersection of Strategic Enterprise Design, Design Thinking, and Design Management. We will explore how to Design to Align the disciplines involved to add value across the enterprise in organizations of any scale.

Inspired by our book INTERSECTION published in 2012 about the practice of design in complex and challenging environments, we will co-develop the emerging field of Strategic Enterprise Design.

Who will benefit from attending Design to Align?

  • Executives and Strategists interested in applying strategic design in their organizations to deliver competitive advantage and increase value.
  • Designers and Design Managers looking to employ the most effective practices in Design Management across Service Design, Industrial Design, Experience Design, Enterprise Architecture, Information Architecture and Interaction Design.
  • Digital Leaders looking to leverage digital touchpoints to shape a coherent experience across their user and customer journeys.
  • Business and Enterprise Architects working on design challenges that require expanding scope beyond specific disciplines to the Enterprise
  • Brand and Customer Experience Managers tasked with managing the brand expression, experience and assets across the enterprise.
  • Consultants looking to leading edge Design Management and Strategic Enterprise Design approaches to drive value and innovation.
  • Entrepreneurs faced with the challenge of creating their enterprise and developing a structure that makes their ideas tangible.

Organising team: eda.c, DMI, and friends
Benjamin Falke, Milan Guenther, Dennis Middeke, Louis‑Jean Teitelbaum, Katharina Weber

What is Design Management? What is Strategic Enterprise Design? ➔
Learn more about the book INTERSECTION by Milan Guenther ➔
Discover last year's INTERSECTION'14 ➔
Add INTERSECTION'15 to your calendar ➔


We are about to announce our first keynote speakers soon! Our program will feature some speakers from last year's edition in Paris, but also many new faces. Our call for case studies is now open. Over the course of three days, we will discover the intersection of Strategic Enterprise Design, Design Thinking, and Design Management. We will explore how to Design to Align the disciplines involved to add value across the enterprise in organizations at any scale.

Our speaker lineup will include thought leaders and leading practitioners in Design, Design Management, Organizational Development and Strategic Enterprise Design. Check back soon as we develop our lineup, and read on to find out how to participate.

Speakers from last year's edition of INTERSECTION ➔


We are looking for practical case studies around our conference theme Design to Align, on change and impact by design. Did your design work inform strategy definition, instead of just implementing a given strategy? Did you succeed in defining a target state for the ecosystem and transforming the enterprise to get there, by introducing new business models, engaging new partners, or opening new markets? Did you identify new modelling techniques, and new ways to measure the value design delivered to your projects?

We are looking for 45 minute presentations of your project by one or two speakers, expecting you to cover the following elements:

Please submit an abstract of less than 500 words describing your project and the points mentioned above. Our deadline for submissions is February 20, 2015. All accepted presenters will be able to attend the event free of charge.

Add the call for contributions deadline to your calendar ➔


We are working on a program that reflects the spirit of INTERSECTION. To give you an idea, have a look at last year's schedule.

DAY 1: dmi: Design Management Institute DAY 1: dmi: Design Management Institute

A series of hands-on workshops that teach Organizational Development methods to facilitate value generating change across every discipline. We will address historic issues facing Design Management with a new lens of organizational excellence:
- Facilitating productive internal collaboration across disciplines
- Best practices in external collaboration/client management
- Building and managing effective global teams and managing knowledge transfer
- Developing culture, managing culture change

DAY 2: dmi: Design Management Institute + INTERSECTION'15 DAY 2: dmi: Design Management Institute + INTERSECTION'15

Morning sessions will be organised by DMI and focus on effective leadership practices in Design, Design Management and Strategy using approaches of Organizational Development.

In the afternoon, our joint sessions will explore the overlap between Design Management and Strategic Enterprise Design, leveraging synergies between the different fields at this intersection to unlock value in organizations at any scale.


INTERSECTION brings together leading design thinkers and doers, driving a forward-thinking exchange to co-develop the emerging field of Strategic Enterprise Design. Our format connects different perspectives, fields and competencies in a hand-picked set of inspiring talks, case studies and Master Classes. We will exchange tools and models, create a shared perspective and vocabulary, and look at cases from corporate, social and startup environments.

Schedule from INTERSECTION's last year's edition in Paris ➔


Buy a ticket for the entire conference, or choose single full day or afternoon programs. Ticket sales are handled by DMI. Prices are shown in Euro, but your credit card will be charged the equivalent in US$. For attendees of all three conference days we offer a discounted price including a complimentary one year professional membership at the Design Management Institute (DMI), worth 400 US$.

Ticket Options
Full 3 day Conference Pass
Including 1 year professional DMI membership
Regular: 1775 € 1825 € DMI members: 1625 € 1675 €
Day 1 Afternoon Seminar by DMI
Regular: 425 € DMI members: 375 €
Day 2 Conference Pass
Regular: 850 € DMI members: 750 €
Day 2 Afternoon Program by DMI and INTERSECTION
375 €
Day 3 INTERSECTION Conference Pass
550 €



Johannisstr. 2
10117 Berlin

Intersection Conference

Intersection and dmi: Design Management Conference Europe will be held at Kalkscheune, a landmarked former industrial complex in the heart of Berlin. Our venue is located along Friedrichstraße, within walking distance of the Brandenburg Gate, of Museum Island and close to the central railway station.

Kalkscheune Berlin
Johannisstr. 2
10117 Berlin

Phone: +49 (0)30 59 00 434-0

U-Bahn 6: Oranienburger Tor
Tram 1: Oranienburger Tor & Straße“
S-Bahnhof: Friedrichstraße

Hotels nearby

Or find a room nearby with ➔


Watch some talks held at last year's INTERSECTION.

Browse all videos of INTERSECTION'14 on YouTube ➔