← Intersection'15 Conference Berlin, April 28-30, 2015

Layla Keramat

Conference Session

Aligning for Collaborative Innovation

Wednesday, April 29
16:45 – 17:15

Layla Keramat
Creative Director, frog design

There’s a familiar story going on in the corporate world as companies try to find their way to new growth. Innovation must be a core competency of every company, but driving action across diverse teams, talents and cultures is difficult. Being successful demands that cross-functional teams unlock fresh thinking as they explore user needs, design solutions and address new business opportunities. But how can organizations create the alignment and capabilities required for collaborative innovation?

Companies hire frog to help them embrace change and innovate. During this talk we will share experience and methods for aligning teams that have proven effective in generating innovative solutions for enterprises and start-ups alike. Specific examples are derived from the application of frog’s Collective Action Toolkit, frogThink™immersive workshop experiences, physical prototyping and others.