← Intersection'15 Conference Berlin, April 28-30, 2015

Mark Adams Anne Landréat

Conference Session

Fast forward towards a renewed culture

Thursday, April 30
10:30 – 11:15

Mark Adams
VP Corporate Projects, Toyota Motor Europe

Anne Landréat
Transformation Consultant & Facilitator

The leadership of Toyota Europe launched an ambitious employee-driven program for cultural change. Following an internal merger and a series of crises, it strives to create a great place to work. To ensure organisation-wide recognition and adoption, the group opted for a design-led approach resulting in a powerful internal brand and a series of events. In a continuous effort, the outcomes of the design process embed the new way of working into daily business.