← Intersection'15 Conference Berlin, April 28-30, 2015

Chris Potts

Master Class

Enterprise Design Management

Wednesday, April 29
13:30 – 14:45

Chris Potts
Corporate Strategist

In this 15 minute lightning talk, Chris will introduce the enterprise as a playing field for design management, thinking and practice. Beyond delivering useful and meaningful solutions, we turn to shifting and disrupting enterprise ecosystems. In order to realize the extraordinary value of investing in design, we must achieve a visible impact on enterprise culture and structure, and overcome the notion of design as another silo. The time has come for Design Management to tackle the Enterprise.