Change Catalyst: Building a Design Enterprise
Wednesday, April 29
11:45 – 12:15
Chief Design Officer, 3M
Global enterprises are large and complex, relying on multiple functional areas that are expected to come together to yield success. Technology must perform. Business must deliver. And customers must reward with their loyalty. As creative, research and business leaders navigate the dynamics of their potentially competing agendas, the role of Design is more important than ever before. 3M Chief Design Officer, Eric Quint will share thoughts on how design can not only align, but also instigate competitive advantage and positive change. As Eric continues to lead this enterprise-wide transformation at a global innovation company, his talk will lend valuable insights to the challenges we all face as strategists, creatives and change-makers to both influence and innovate brand experience...by design.