Erik Roscam Abbing is a consultant and teacher in brand driven innovation, customer experience and service design. Erik is the founder of Zilver innovation in Rotterdam, the Netherlands where he and his team work for a variety of international clients Like Europcar, Virgin, Rabobank, Philips, Ebay, Volkswagen, Sara Lee, and Canon. Zilver’s services include customer insight research, brand development, innovation strategy, and customer experience design. Zilver works on the basis of proprietary methods and tools that are described in Erik’s book ‘Brand Driven Innovation’ (AVA Academia, 2010), as well as in several papers and publications he contributed to.
Erik is also very active as part time teacher at the school of Industrial Design Engineering at the Technological University of Delft, the Netherlands where he develops and teaches classes related to strategic design, design thinking and branding.